Song Yang graduated from Fashion Design of Donghua University of Shanghai. In 2009, BEN – his personal accessory brand was created. The brand is inspired by the work of the structuralist architect ZahaHadid. The geometric sense in structural division, and the utilization of raw-material with special texture are both the signatures of his design. The products of BEN indicates no apparent gender tendency. But the details that accentuate the natural mien, present BEN with both casualness and strong personalities.